Dr. Grant Stevens and ASAPS Say Requests for Celebrity Features Dwindling Trending Towards Subtle, Individual Results

By Dr. Grant Stevens

Marina del Rey, CA – W. Grant Stevens, MD, FACS, and president of The Aesthetic Society/ASAPS), offers predictions detailing 2019 plastic surgery trends. With more than 2,600 board-certified plastic surgeons comprising its membership, The Aesthetic Society is at the forefront of research, education and what lies ahead for the aesthetic industry. Insight from its members includes specific trends for surgical and non-invasive options, and a topline forecast for the next decade including less emphasis on celebrity emulation and more emphasis on a tailored, individual look.

“This year promises a surge of significant technological advancements for aesthetic procedures geared at skin resurfacing, body contouring, skin tightening and more,” said Dr. Stevens. “Our predictions provide foresight into new developments that fulfill the consumer’s desire for minimally invasive solutions, as well as modern techniques for surgical gold standards, minimizing downtime, improving outcomes and reaching a broader audience.”

2019 Predictions

Celebrity Feature Requests Dwindle in Favor of Social Media Filters:

  • ASAPS surgeons say while they still have requests for Meghan Markle’s nose and Kylie Jenner’s lips, the requests for celebrity features dropped off substantially, and more patients want to look like the best version of themselves.
  • Many patients are referencing their own filtered selfies for their aesthetic aspirations—  requesting to look the way they do through filters on Instagram and Facetune (an app that allows users to edit portraits and selfies with image-enhancing retouching tools).

Desire for Subtle, Conservative Outcomes:

  • Many Aesthetic Society members say plastic surgery is trending towards refined, subtle results versus the sculpted glam or “overdone” look.
  • The trend toward conservative options creates a renewed interest in smaller breast implants (or even removal of the implants) and non-implant-based breast augmentation. ASAPS data reflects these emerging trends with fat transfer to the breast increasing (up 41.4%) and fat transfer to the face (up 16.7%).

The Next 10 Years:

  • An increase in surgical procedures with industry advances allowing for less invasive techniques and limited downtime.
  • Patients will be more open to surgical procedures as they can achieve the longest or sometimes permanent results.
  • Modern improvements like minimally invasive face and neck lifts and procedures done under local anesthesia will draw greater numbers of patients to consider surgical options.

Also Likely to Trend in 2019:

Millennials Entering the Aesthetic Market:

  • Marketing to millennials will also evolve as more flock to social media for plastic surgery information, and a shift to subscription-based services will grow.

Plastic Surgery Among Men:

  • High-definition abdominal liposculpting (liposuction and body sculpting with fat transfer) will likely continue to rise in popularity next year as men seek solutions for their ideal physique.

For more information, visit Marina Plastic Surgery; like Marina Plastic Surgery on Facebook; follow on Twitter @DrGrantStevens; and sign up for Dr. Stevens’ blog BeautyByStevens.

About Dr. Grant Stevens

W. GRANT STEVENS, MD, FACS Clinical Professor of Plastic Surgery University of Southern California Grant Stevens, MD, FACS, is the founder and medical director of Marina Plastic Surgery and the Orange Twist Institute in Marina Del Rey, California. He is a Clinical Professor of Plastic Surgery at the University of Southern California, Chairman of the USC-Marina Aesthetic Surgery Fellowship and the Director of the USC Division of Aesthetic Surgery. Dr. Stevens is past president of the American Society for Aesthetic Plastic Surgery (ASAPS) and chairman of the ASAPS Board of Trustees. He is third vice president of the board of directors of the International Society of Aesthetic Plastic Surgery (ISAPS). He was elected by his peers into "The Guide to Top Doctors" and Castle Connolly's "Top Doctor Guide," recognizing him as one of the best plastic surgeons in America and one of the select few to be featured in "Plastic Surgery: The World's Top Surgeons & Clinics." Dr. Stevens is an active member at Marina Del Rey Hospital, where he is the past Chairman of the Department of Surgery, the Chairman of the Liposuction Committee and the Medical Director of The Breast Center. He is also on staff at St. John's Medical Center, the Marina Outpatient Surgery Center and USC. Dr. Stevens graduated with honors from Washington University Medical School in St. Louis where he was awarded the Senior Prize in Surgery. He completed his general surgery training at Harbor-UCLA Medical Center then returned to Washington University-Barnes Hospital where he completed a Fellowship in Plastic and Reconstructive Surgery with Dr. Paul Weeks, Dr. Leroy Young, Dr. Tom Mustoe, Dr. Jeffrey Marsh and Dr. R. Christie Wray. He is a board certified Diplomate of the American Board of Plastic Surgery and a Fellow of the American College of Surgeons and the International College of Surgeons. He was appointed by the governor of California to the Medical Board of California Medical Quality Review Board. Dr. Stevens is an ASAPS and ISAPS Traveling Professor lecturing at numerous international, national and regional meetings and is an invited visiting professor at numerous U.S. and international universities. Dr. Stevens has authored more than 90 articles and chapters on aesthetic plastic surgery. He is a member of many medical societies, including ASAPS, ISAPS, American Society of Plastic Surgeons, International College of Surgeons, American College of Surgeons and American Society for Laser Medicine & Surgery. Dr. Stevens is the past Chairman of the California Medical Association Advisory Panel on Plastic Surgery. He received the California State Assembly and the California State Senate Certificate of Recognition. He has also received the Special Congressional Certificate of Recognition and the Distinguished Service Citation from the Medical Board of California. He has been interviewed for articles including those in Time, USA Today, People, The Wall Street Journal, Forbes, Glamour, Vogue, Allure, Cosmetic Surgery Times, Business Week, Men's Fitness, LA Times Magazine, Discovery and numerous newspapers. He has appeared on more than 125 television programs including CNN, Discovery, 60 Minutes, MSNBC, The Learning Channel, PBS Nightly Business Report and many other TV and radio interviews.

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